Rebranding Barista

Barista - a global chain of coffee shops has been reimagined and rebranded as a local Indian coffee bar. The new Barista outlets adopt the culture of the city it is set up in and through participatory design, it works towards empowering the local people. The first homegrown Barista outlet has been imagined to be in Coorg, a beautiful city in India that is popularly called the Coffee Cup of India.

Brand Refresh
Graphic Identity and Visual Design
Illustration and Packaging Design
Art Direction

Project Year 2021  



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© Shreya Chatterjee 2024