https://iamshreyachatterjee.com Shreya Chatterjee Thu, 24 Jul 2025 19:30:50 +0000 https://iamshreyachatterjee.com en https://iamshreyachatterjee.com/Home Fri, 08 Jul 2022 15:58:46 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/Home https://iamshreyachatterjee.com/Chkpa-Hummus Fri, 11 Jul 2025 12:23:01 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/Chkpa-Hummus Chkpa Hummus Chkpa, a hummus brand with a bright and cheeky spirit, was ready to stand out from the sea of beige tubs. Fun, energetic and full of colour, Chkpa wanted an identity that matched its flavour and attitude. As a designer drawn to brands that aren’t afraid to be bold, I was excited to help bring that vision to life. Each tub is designed to shout joy and playfulness from the shelf, drawing in anyone who believes food should be as fun as it is delicious. Brand Identity and Visual Design Project Year 2025 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="3521" height="2792" width_o="3521" height_o="2792" data-src="https://freight.cargo.site/t/original/i/ef6158ae17abcd6d374c348abb0ee2536a07913fb429bc3c1928b79696db41e8/OG-LABEL.png" data-mid="235683697" border="0" src="https://freight.cargo.site/w/1000/i/ef6158ae17abcd6d374c348abb0ee2536a07913fb429bc3c1928b79696db41e8/OG-LABEL.png" /> <img width="2564" height="3694" width_o="2564" height_o="3694" data-src="https://freight.cargo.site/t/original/i/3f327566c556aa24cb46ef494ada3c15e770f5cba134c377489ccb3e888c03df/CHKPA-4-re.png" data-mid="237983069" border="0" src="https://freight.cargo.site/w/1000/i/3f327566c556aa24cb46ef494ada3c15e770f5cba134c377489ccb3e888c03df/CHKPA-4-re.png" /> <img width="3540" height="2188" width_o="3540" height_o="2188" data-src="https://freight.cargo.site/t/original/i/834c7387c0f5c8531c7e377772cce1f1802cce107ee0b622991ea259f7b83757/beetrootscene_edited.png" data-mid="235683698" border="0" src="https://freight.cargo.site/w/1000/i/834c7387c0f5c8531c7e377772cce1f1802cce107ee0b622991ea259f7b83757/beetrootscene_edited.png" /><img width="2041" height="1377" width_o="2041" height_o="1377" data-src="https://freight.cargo.site/t/original/i/d715b7c42385e4a3e344ee1e025e1b9b9de53df24c3e89ab5db80b3a5ddf313f/HAND-IN-hummus.png" data-mid="235683694" border="0" src="https://freight.cargo.site/w/1000/i/d715b7c42385e4a3e344ee1e025e1b9b9de53df24c3e89ab5db80b3a5ddf313f/HAND-IN-hummus.png" /><img width="2332" height="1111" width_o="2332" height_o="1111" data-src="https://freight.cargo.site/t/original/i/aaa7259f23d69f5c4b34ed67d6667d43f5ada681ee3725cf76ce29457fc83aa4/PINK-REBEL-LABEL_.png" data-mid="235683692" border="0" src="https://freight.cargo.site/w/1000/i/aaa7259f23d69f5c4b34ed67d6667d43f5ada681ee3725cf76ce29457fc83aa4/PINK-REBEL-LABEL_.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/6bf9550b1a1d0b388f10896a1bd3e6ee1c4c244b983f68b8320a8f1175814674/chkpa_assets-3.png" data-mid="237983134" border="0" src="https://freight.cargo.site/w/1000/i/6bf9550b1a1d0b388f10896a1bd3e6ee1c4c244b983f68b8320a8f1175814674/chkpa_assets-3.png" /> <img width="1081" height="1081" width_o="1081" height_o="1081" data-src="https://freight.cargo.site/t/original/i/58fa6a8aa72eae7a19749728be50ae7780a21e3f6f917f37af45901fdab251f0/Artboard-28.png" data-mid="237983143" border="0" src="https://freight.cargo.site/w/1000/i/58fa6a8aa72eae7a19749728be50ae7780a21e3f6f917f37af45901fdab251f0/Artboard-28.png" /> &nbsp; &lt; &nbsp; &nbsp;&nbsp; &gt; https://iamshreyachatterjee.com/ZHA Thu, 24 Jul 2025 19:30:50 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/ZHA ZHA My work at ZHA (previously Zaha Hadid Architects) is protected under non-disclosure agreements and cannot be displayed publicly. However, I’d be happy to discuss my role and experience in more detail during a conversation, while respecting all confidentiality boundaries. email me :) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; https://iamshreyachatterjee.com/New-Tea-Centre Tue, 16 Apr 2024 08:35:44 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/New-Tea-Centre New Tea Centre New Tea Centre, a family-run wholesale powerhouse with 50 years of expertise, sought a refresh to stand out in their bustling Kolkata marketplace. As a designer passionate about helping local businesses find their voice, I was eager to help. Their rich history deserved a visual identity that resonated with both loyal customers and a new generation of tea enthusiasts. Brand Identity and Visual Design Project Year 2024 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1632" height="1597" width_o="1632" height_o="1597" data-src="https://freight.cargo.site/t/original/i/41d3ce5e56340eb89fc588391f237fb4504a827288e45a4406d6018353a4a074/New-Tea-centre-RED-17.png" data-mid="209049463" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/41d3ce5e56340eb89fc588391f237fb4504a827288e45a4406d6018353a4a074/New-Tea-centre-RED-17.png" /> <img width="5598" height="3480" width_o="5598" height_o="3480" data-src="https://freight.cargo.site/t/original/i/b78e8cf65ea65b9dbc3a6c3c442b4fbd065ba3c8add3827f83eccb918dc9112e/moodboard2.png" data-mid="209077300" border="0" src="https://freight.cargo.site/w/1000/i/b78e8cf65ea65b9dbc3a6c3c442b4fbd065ba3c8add3827f83eccb918dc9112e/moodboard2.png" /><img width="8000" height="3324" width_o="8000" height_o="3324" data-src="https://freight.cargo.site/t/original/i/dd40e1d7cdc32b6051d549411e759c4fe3be5c6a53d20d35d0bd4b48afa495f2/Untitled-3.png" data-mid="209064545" border="0" src="https://freight.cargo.site/w/1000/i/dd40e1d7cdc32b6051d549411e759c4fe3be5c6a53d20d35d0bd4b48afa495f2/Untitled-3.png" /><img width="8000" height="6362" width_o="8000" height_o="6362" data-src="https://freight.cargo.site/t/original/i/f681372e2a26ab9106f070c945a2097a59d67b6d703b51580c7d216ffe8d2c0c/explanation-of-logo.png" data-mid="209094615" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f681372e2a26ab9106f070c945a2097a59d67b6d703b51580c7d216ffe8d2c0c/explanation-of-logo.png" /><img width="5598" height="7112" width_o="5598" height_o="7112" data-src="https://freight.cargo.site/t/original/i/bc3bb9a4208521b45565ca853e85e1eab10461d0107de37afd5b815dc845d054/the-new-NTC.png" data-mid="209089354" border="0" src="https://freight.cargo.site/w/1000/i/bc3bb9a4208521b45565ca853e85e1eab10461d0107de37afd5b815dc845d054/the-new-NTC.png" /><img width="4822" height="2242" width_o="4822" height_o="2242" data-src="https://freight.cargo.site/t/original/i/1e007ca8779cac61bc0cb81190c7ea699dc1b29907df35255b2cb006eb640ac1/board.jpg" data-mid="209088197" border="0" src="https://freight.cargo.site/w/1000/i/1e007ca8779cac61bc0cb81190c7ea699dc1b29907df35255b2cb006eb640ac1/board.jpg" /><img width="3000" height="1964" width_o="3000" height_o="1964" data-src="https://freight.cargo.site/t/original/i/233e1de380ed52270116b8ef79ff5688e899b39c6a7a11672b4ff8c52646e6d5/Business_Card_85x55.png" data-mid="209066579" border="0" src="https://freight.cargo.site/w/1000/i/233e1de380ed52270116b8ef79ff5688e899b39c6a7a11672b4ff8c52646e6d5/Business_Card_85x55.png" /> &lt; &nbsp; &nbsp;&nbsp; &gt; #BehindTheScenes of New Tea Centre The Challenge:&nbsp; The client wanted to retain the heart of their old logo, featuring the letters "NTC" within a cup. This presented a design challenge: incorporating that element while crafting a polished, professional brand identity that exceeded their expectations. <img width="322" height="254" width_o="322" height_o="254" data-src="https://freight.cargo.site/t/original/i/a3da34eee9d0533998efda03069dbba225bedcdcb3f68e854c837a8560e711f5/Screenshot-2024-01-16-at-10.32.17-am.png" data-mid="209049352" border="0" src="https://freight.cargo.site/w/322/i/a3da34eee9d0533998efda03069dbba225bedcdcb3f68e854c837a8560e711f5/Screenshot-2024-01-16-at-10.32.17-am.png" /><img width="1062" height="208" width_o="1062" height_o="208" data-src="https://freight.cargo.site/t/original/i/c2db9aae9981a5484ea02d3f5e0ebebf6d8c997e51ba1310e12bb62ced101a78/Screenshot-2024-01-16-at-10.32.03-am.png" data-mid="209049183" border="0" src="https://freight.cargo.site/w/1000/i/c2db9aae9981a5484ea02d3f5e0ebebf6d8c997e51ba1310e12bb62ced101a78/Screenshot-2024-01-16-at-10.32.03-am.png" /> Old New Tea Centre:&nbsp;The New Tea Centre, previously lacking a cohesive brand identity, is now a force to be reckoned with. Their previous design, while well-intentioned, lacked visual consistency and a clear message. The rebranding delivers a strong and prominent presence, perfectly capturing their legacy and expertise. <img width="4315" height="3218" width_o="4315" height_o="3218" data-src="https://freight.cargo.site/t/original/i/a43fa69a6fcb37bfed81e6d0bdc0aabe44143abcd68a506cb564a9dbcddd7dfb/old-ntc.png" data-mid="209085348" border="0" src="https://freight.cargo.site/w/1000/i/a43fa69a6fcb37bfed81e6d0bdc0aabe44143abcd68a506cb564a9dbcddd7dfb/old-ntc.png" /> &nbsp; &lt; &nbsp; &nbsp;&nbsp; &gt; https://iamshreyachatterjee.com/Amora-Skincare Thu, 25 Apr 2024 13:18:06 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/Amora-Skincare Amora&nbsp; India's beauty shines in the spectrum of its skin tones, from the fairest peach to the deepest brown. Amora, an Indian-born skincare brand, celebrates this rich tapestry. Inspired by ancient wisdom and using nature's finest ingredients, Amora curates solutions for every shade. Their formulations are a harmonious blend of tradition and science, ensuring you find the perfect match for your unique radiance.I envisioned Amora's visual identity to embody minimalism with maximum impact. A subtle minimalistic packaging creates timeless elegance, letting the potent natural ingredients and their transformative power on diverse skin take centre stage. Amora celebrates your natural beauty, whatever your skin tone. Brand Identity and Visual Design Project Year 2024 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="4513" height="4513" width_o="4513" height_o="4513" data-src="https://freight.cargo.site/t/original/i/df6ad812c3ba8b0752df2551dfd66dae7321206d388b6ae44b64ec7fcbe05402/amora-08.gif" data-mid="214982802" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/df6ad812c3ba8b0752df2551dfd66dae7321206d388b6ae44b64ec7fcbe05402/amora-08.gif" /> <img width="2642" height="3191" width_o="2642" height_o="3191" data-src="https://freight.cargo.site/t/original/i/d886a6ad990eba5dd4edf0ee5a7c3c8d783f6a47f19e62435a04ba5d52a25d18/amora-website-01reduced.png" data-mid="211576537" border="0" src="https://freight.cargo.site/w/1000/i/d886a6ad990eba5dd4edf0ee5a7c3c8d783f6a47f19e62435a04ba5d52a25d18/amora-website-01reduced.png" /><img width="4496" height="2691" width_o="4496" height_o="2691" data-src="https://freight.cargo.site/t/original/i/fd50a03354b320a021f5bab3271a9e7638d32ab0c69e7fbd7c3b5a8ef3cae909/amora-website-10.png" data-mid="210586655" border="0" src="https://freight.cargo.site/w/1000/i/fd50a03354b320a021f5bab3271a9e7638d32ab0c69e7fbd7c3b5a8ef3cae909/amora-website-10.png" /><img width="2947" height="954" width_o="2947" height_o="954" data-src="https://freight.cargo.site/t/original/i/50562a07e2ad50dc4abcfacd3dc21fd8e149e15583988c8466c66fa293743b3d/amora-COLOURS.png" data-mid="210558208" border="0" src="https://freight.cargo.site/w/1000/i/50562a07e2ad50dc4abcfacd3dc21fd8e149e15583988c8466c66fa293743b3d/amora-COLOURS.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/276300b5659e75b1157ed5bb6fbe20554c024f973bb43066aeba2795455d430b/amora-13.png" data-mid="209757875" border="0" src="https://freight.cargo.site/w/1000/i/276300b5659e75b1157ed5bb6fbe20554c024f973bb43066aeba2795455d430b/amora-13.png" /> <img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e1ba69e656d4f295af1ab694dda0b7867e74f5facc91afffac85ad998a57bede/packaging-amora.png" data-mid="209922461" border="0" src="https://freight.cargo.site/w/1000/i/e1ba69e656d4f295af1ab694dda0b7867e74f5facc91afffac85ad998a57bede/packaging-amora.png" /> <img width="2140" height="1605" width_o="2140" height_o="1605" data-src="https://freight.cargo.site/t/original/i/ebf48d54117c37ae7666eb1c829dc88e0039d50df9f0539491b72db868d537ee/billboard-1_amora.png" data-mid="210736863" border="0" src="https://freight.cargo.site/w/1000/i/ebf48d54117c37ae7666eb1c829dc88e0039d50df9f0539491b72db868d537ee/billboard-1_amora.png" /><img width="1694" height="1704" width_o="1694" height_o="1704" data-src="https://freight.cargo.site/t/original/i/c2c9aa4a3122ef00ced365ef081baff7413c16c4690e94b386b6f60065e895c1/amora-14-reduced.png" data-mid="210856617" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/c2c9aa4a3122ef00ced365ef081baff7413c16c4690e94b386b6f60065e895c1/amora-14-reduced.png" /><img width="1777" height="2663" width_o="1777" height_o="2663" data-src="https://freight.cargo.site/t/original/i/a5804966c285beee2972e52e6e34b97f47292e5c77aef9cc6ccd3bdef19f04e7/amora-website-b2.png" data-mid="210597383" border="0" src="https://freight.cargo.site/w/1000/i/a5804966c285beee2972e52e6e34b97f47292e5c77aef9cc6ccd3bdef19f04e7/amora-website-b2.png" /><img width="4222" height="2631" width_o="4222" height_o="2631" data-src="https://freight.cargo.site/t/original/i/42751e4e88d359d9331e8fb8bd3d65cf8c3082725d28c8034a6fb6def3e71daf/amora-website-12.png" data-mid="210856024" border="0" src="https://freight.cargo.site/w/1000/i/42751e4e88d359d9331e8fb8bd3d65cf8c3082725d28c8034a6fb6def3e71daf/amora-website-12.png" /><img width="1643" height="1706" width_o="1643" height_o="1706" data-src="https://freight.cargo.site/t/original/i/f183164562a771600273b4df6c63cf3f07b366f597a2cbfa30efe740e1459499/amora-website-instagram.png" data-mid="210597382" border="0" src="https://freight.cargo.site/w/1000/i/f183164562a771600273b4df6c63cf3f07b366f597a2cbfa30efe740e1459499/amora-website-instagram.png" /> &lt; &nbsp; &nbsp;&nbsp; &gt; https://iamshreyachatterjee.com/Kombrew-cha Fri, 05 May 2023 16:20:58 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/Kombrew-cha Kombrew Kombucha Kombrew’s packaging design throws a party for your taste buds! Aimed at new-age health drinkers who crave bold kombucha blends and a trendy aesthetic, the design explodes with colour. Citrus Sunrise bursts forth with a splash of oranges and yellows, while Strawberry Sunset dips into a pool of cool pinks and blues. The black serves as a bold canvas, letting the bright colors truly shine. This maximalist approach celebrates the fun and energy of Kombrew's kombucha, making it a standout on the shelf and a perfect pick-me-up for the health-conscious adventurer. Brand Identity and Packagin DesignCopywriting and Art DirectionAdvertising and Marketing Project Year 2023&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1773" height="1462" width_o="1773" height_o="1462" data-src="https://freight.cargo.site/t/original/i/19412822d8772c73d597b7098a74e89bffa9a1c13750b98d32ea4dbaa224e7c3/Untitled_Artwork-34.gif" data-mid="178818717" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/19412822d8772c73d597b7098a74e89bffa9a1c13750b98d32ea4dbaa224e7c3/Untitled_Artwork-34.gif" /> <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/09722254c9238bdcd8c8414fcbb0c206a672eb46cf2b8cffbedadaedee3563cb/2soda-can-mockup-free-from-creatlon-copy-2.jpg" data-mid="178072771" border="0" src="https://freight.cargo.site/w/1000/i/09722254c9238bdcd8c8414fcbb0c206a672eb46cf2b8cffbedadaedee3563cb/2soda-can-mockup-free-from-creatlon-copy-2.jpg" /> <img width="3500" height="2333" width_o="3500" height_o="2333" data-src="https://freight.cargo.site/t/original/i/5ec076ed8bff9fca14c0657724c081dc416b6b71ed5bc992a5e17589793455c0/strawberry.jpg" data-mid="177800122" border="0" src="https://freight.cargo.site/w/1000/i/5ec076ed8bff9fca14c0657724c081dc416b6b71ed5bc992a5e17589793455c0/strawberry.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/24d665c3587147a2296e3b45abd9de5925b805e31ccc391ed9ba53995f8ab09b/KOMBREW-copy-2.jpg" data-mid="177800288" border="0" src="https://freight.cargo.site/w/1000/i/24d665c3587147a2296e3b45abd9de5925b805e31ccc391ed9ba53995f8ab09b/KOMBREW-copy-2.jpg" /><img width="7824" height="3167" width_o="7824" height_o="3167" data-src="https://freight.cargo.site/t/original/i/2c15db8d642e7cb21336be04f318332a86cb42749cb6020f153066aaa450d14f/Kombrew-PALETTE-05.jpg" data-mid="179389656" border="0" src="https://freight.cargo.site/w/1000/i/2c15db8d642e7cb21336be04f318332a86cb42749cb6020f153066aaa450d14f/Kombrew-PALETTE-05.jpg" /><img width="6190" height="4069" width_o="6190" height_o="4069" data-src="https://freight.cargo.site/t/original/i/3f9ae5f8ea0b4c1604de0edf953c2e17d4b577b05290c9240133349abd2d9b02/Kombrew-banner-07.jpg" data-mid="179512793" border="0" src="https://freight.cargo.site/w/1000/i/3f9ae5f8ea0b4c1604de0edf953c2e17d4b577b05290c9240133349abd2d9b02/Kombrew-banner-07.jpg" /> <img width="6142" height="3761" width_o="6142" height_o="3761" data-src="https://freight.cargo.site/t/original/i/43746b73a1d2c4e07aeacdea8053e714b7872733624df6e901e78f8e6c865197/KOMBREWCHAaaa.jpg" data-mid="178773082" border="0" src="https://freight.cargo.site/w/1000/i/43746b73a1d2c4e07aeacdea8053e714b7872733624df6e901e78f8e6c865197/KOMBREWCHAaaa.jpg" /><img width="10318" height="4681" width_o="10318" height_o="4681" data-src="https://freight.cargo.site/t/original/i/c23df3ea360380c5b692701340d1a191ee55d17d7547d94db96959e975656cda/Kombrew-15.jpg" data-mid="178834503" border="0" src="https://freight.cargo.site/w/1000/i/c23df3ea360380c5b692701340d1a191ee55d17d7547d94db96959e975656cda/Kombrew-15.jpg" /><img width="10435" height="4922" width_o="10435" height_o="4922" data-src="https://freight.cargo.site/t/original/i/5d93b370709d05c140c7ad598a28373be1a62237c168a0057dca07172d42ea32/Kombrew-16.jpg" data-mid="178834502" border="0" src="https://freight.cargo.site/w/1000/i/5d93b370709d05c140c7ad598a28373be1a62237c168a0057dca07172d42ea32/Kombrew-16.jpg" /><img width="3000" height="2012" width_o="3000" height_o="2012" data-src="https://freight.cargo.site/t/original/i/3c2845aabb89597c92b1bdfd94127f472a12bd0d5c45d6b5d48608568307a27c/OUTDOOR-ADVERT.jpg" data-mid="178813345" border="0" src="https://freight.cargo.site/w/1000/i/3c2845aabb89597c92b1bdfd94127f472a12bd0d5c45d6b5d48608568307a27c/OUTDOOR-ADVERT.jpg" /><img width="5600" height="3459" width_o="5600" height_o="3459" data-src="https://freight.cargo.site/t/original/i/fc6e667104468994e4706301f6204a1f30e1e0db7884c202a48aa6404fb7b8a1/ad.jpg" data-mid="179773708" border="0" src="https://freight.cargo.site/w/1000/i/fc6e667104468994e4706301f6204a1f30e1e0db7884c202a48aa6404fb7b8a1/ad.jpg" /> &lt; &nbsp; &nbsp;&nbsp; &gt; &nbsp; https://iamshreyachatterjee.com/Sun-Verve Fri, 08 Jul 2022 15:57:26 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/Sun-Verve Sun Verve - The Dawn of a New Brand Sun Verve is a youthful and radical (futuristic and fictitious) brand that combines fashion along with solar power by designing lifestyle and fashion accessories not just for humans but for their bestfriends too. It was born from the ideology of changing the way people view fashion. Sun Verve’s products range from sunglasses, caps, wristbands to dog collars - all fitted with solar panels that can charge mobiles and earpods. That’s right, the future is here! Brand Identity and Visual DesignCopywriting and Art DirectionAdvertising and Marketing Project Year 2022 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="3622" height="2269" width_o="3622" height_o="2269" data-src="https://freight.cargo.site/t/original/i/52eee88c16714ec07b6f6e7bbbec343e10b9c27611f430cb20dc02f3efcf7ac2/Curled-Sticker-Mockup.png" data-mid="147468967" border="0" src="https://freight.cargo.site/w/1000/i/52eee88c16714ec07b6f6e7bbbec343e10b9c27611f430cb20dc02f3efcf7ac2/Curled-Sticker-Mockup.png" /> <img width="916" height="1286" width_o="916" height_o="1286" data-src="https://freight.cargo.site/t/original/i/d66c0bb001111f09044ca9463fe478e8a9cfb3cae9a5f66d20ecc5f7e365a7b2/Branding-Sun-Verve-54.jpeg" data-mid="150241922" border="0" src="https://freight.cargo.site/w/916/i/d66c0bb001111f09044ca9463fe478e8a9cfb3cae9a5f66d20ecc5f7e365a7b2/Branding-Sun-Verve-54.jpeg" /> <img width="1004" height="1407" width_o="1004" height_o="1407" data-src="https://freight.cargo.site/t/original/i/f6ceead1224f39ba762f2d1a74211485efdd41f12b0d0ed5edbd7ee1b86d9b28/Branding-Sun-Verve-46.png" data-mid="147469256" border="0" src="https://freight.cargo.site/w/1000/i/f6ceead1224f39ba762f2d1a74211485efdd41f12b0d0ed5edbd7ee1b86d9b28/Branding-Sun-Verve-46.png" /> <img width="920" height="1286" width_o="920" height_o="1286" data-src="https://freight.cargo.site/t/original/i/1fa997a854d65a4426dde6ec1f8d19f0d02f545e31cf3259289b04bec202beda/Branding-Sun-Verve-55.jpg" data-mid="147469785" border="0" src="https://freight.cargo.site/w/920/i/1fa997a854d65a4426dde6ec1f8d19f0d02f545e31cf3259289b04bec202beda/Branding-Sun-Verve-55.jpg" /> <img width="3043" height="1751" width_o="3043" height_o="1751" data-src="https://freight.cargo.site/t/original/i/1cd84718a02f22690c32c24ccda165b33dde8f30c02474141950d2a5f654182b/Branding-Sun-Verve-18.png" data-mid="147453710" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/1cd84718a02f22690c32c24ccda165b33dde8f30c02474141950d2a5f654182b/Branding-Sun-Verve-18.png" /> <img width="2113" height="489" width_o="2113" height_o="489" data-src="https://freight.cargo.site/t/original/i/92f4bc9d4655879effbf5e72056fcfd561e3ae7838cfe2d0074f9450f242e50d/Branding-Sun-Verve-45.jpg" data-mid="149293041" border="0" src="https://freight.cargo.site/w/1000/i/92f4bc9d4655879effbf5e72056fcfd561e3ae7838cfe2d0074f9450f242e50d/Branding-Sun-Verve-45.jpg" /> <img width="3043" height="1751" width_o="3043" height_o="1751" data-src="https://freight.cargo.site/t/original/i/6df16744c505e54981257ef3e6eaaa62b6e2df8b19c7341c7c54f36674b408fd/6Branding-Sun-Verve-48.jpg" data-mid="147466971" border="0" src="https://freight.cargo.site/w/1000/i/6df16744c505e54981257ef3e6eaaa62b6e2df8b19c7341c7c54f36674b408fd/6Branding-Sun-Verve-48.jpg" /> <img width="3247" height="1751" width_o="3247" height_o="1751" data-src="https://freight.cargo.site/t/original/i/8f92875b46e66f81c2e5023e77fd972a02bdb97f4e0e1925864f14da0efdb0a6/Branding-Sun-Verve-50.jpg" data-mid="147438313" border="0" src="https://freight.cargo.site/w/1000/i/8f92875b46e66f81c2e5023e77fd972a02bdb97f4e0e1925864f14da0efdb0a6/Branding-Sun-Verve-50.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/c15b26cff008c10ee0c168b36f781541ed3c5636729e3564ce981072806a4148/subway.jpg" data-mid="147439847" border="0" src="https://freight.cargo.site/w/1000/i/c15b26cff008c10ee0c168b36f781541ed3c5636729e3564ce981072806a4148/subway.jpg" /> <img width="3088" height="1935" width_o="3088" height_o="1935" data-src="https://freight.cargo.site/t/original/i/44dc6bb769e6d3611fc5465fb18b2847cb12dd533ce4bda2938754afb1c312ff/Wall-With-Glued-Posters-Mockup-copy.jpg" data-mid="147441139" border="0" src="https://freight.cargo.site/w/1000/i/44dc6bb769e6d3611fc5465fb18b2847cb12dd533ce4bda2938754afb1c312ff/Wall-With-Glued-Posters-Mockup-copy.jpg" /> <img width="3043" height="1973" width_o="3043" height_o="1973" data-src="https://freight.cargo.site/t/original/i/9599f8166cc5d7615bb450b8171b66b20d14682ae008de7131704a25db4eb1df/8Branding-Sun-Verve-52.jpg" data-mid="147467273" border="0" src="https://freight.cargo.site/w/1000/i/9599f8166cc5d7615bb450b8171b66b20d14682ae008de7131704a25db4eb1df/8Branding-Sun-Verve-52.jpg" /> #BehindTheScenes of Sun Verve For my first classroom project at UAL, I conducted customer discovery to build a strong brand for Sun Verve. I hand-picked and reached out to a target audience of 22 individuals, aged 18-45, living in sunny cities globally – potential Sun Verve customers. Their feedback, gathered through surveys, informed every design decision. <img width="1522" height="876" width_o="1522" height_o="876" data-src="https://freight.cargo.site/t/original/i/b092af8a2eab5514c52043584767b6834ab028ce6829404eae6c631b225f5079/Branding-Sun-Verve-48.jpg" data-mid="150376894" border="0" src="https://freight.cargo.site/w/1000/i/b092af8a2eab5514c52043584767b6834ab028ce6829404eae6c631b225f5079/Branding-Sun-Verve-48.jpg" /> <img width="1522" height="876" width_o="1522" height_o="876" data-src="https://freight.cargo.site/t/original/i/10efa17498421bb7fdb6607484a12b4bdaf7442972da50195237f2c4b18612a0/Branding-Sun-Verve-46.jpg" data-mid="150376889" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/10efa17498421bb7fdb6607484a12b4bdaf7442972da50195237f2c4b18612a0/Branding-Sun-Verve-46.jpg" /> <img width="1522" height="876" width_o="1522" height_o="876" data-src="https://freight.cargo.site/t/original/i/b5a733929c8bbfa04c17baa20b2f84fd13bf7c162ea0e7e9da8388e2f991ad29/Branding-Sun-Verve-47.jpg" data-mid="150376891" border="0" src="https://freight.cargo.site/w/1000/i/b5a733929c8bbfa04c17baa20b2f84fd13bf7c162ea0e7e9da8388e2f991ad29/Branding-Sun-Verve-47.jpg" /> &lt; &nbsp; &nbsp;&nbsp; &gt; &nbsp; https://iamshreyachatterjee.com/schuh-Converse-LCC Wed, 28 Sep 2022 07:53:18 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/schuh-Converse-LCC Music Event Branding&nbsp; Converse and schuh selected four students to design the visual identity for their Student Sessions music event that they were hosting in collaboration with the London College of Communication (UAL). Working closely with schuh and Converse, over the course of 3 weeks, we created a suite of digital and physical design assets and graphics that were used to promote the event which got sold out a week before. Team: Research and Ideation- Julius Finck, Filip Gonera, Louis Philpot-Dodds, &amp; Shreya Chatterjee Graphic and Brand Design - Shreya Chatterjee &amp; Filip Gonera Motion and 3D Design -&nbsp;Louis Philpot-Dodds Art Direction - Julius Finck, Filip Gonera, Louis Philpot-Dodds, &amp; Shreya Chatterjee Campaign video by Sanjida Project duration : 3 weeks Project Year : 2022 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="172" height="305" width_o="172" height_o="305" data-src="https://freight.cargo.site/t/original/i/8093a36bf7eb4b532287085190699913e056c0ec10ee8c778cf030945e8e9ec2/ezgif-4-13c19ea1e2_AdobeExpress.gif" data-mid="157079676" border="0" data-scale="100" src="https://freight.cargo.site/w/172/i/8093a36bf7eb4b532287085190699913e056c0ec10ee8c778cf030945e8e9ec2/ezgif-4-13c19ea1e2_AdobeExpress.gif" />An event for the students, (designed) by the students! <img width="5362" height="2666" width_o="5362" height_o="2666" data-src="https://freight.cargo.site/t/original/i/934b0a2a00524af9aad9413701d10e2e9b86b201e25dfb79bfe958bfbd20444d/tp238-rm388-04-mockup-copy.jpg" data-mid="157675946" border="0" src="https://freight.cargo.site/w/1000/i/934b0a2a00524af9aad9413701d10e2e9b86b201e25dfb79bfe958bfbd20444d/tp238-rm388-04-mockup-copy.jpg" /> <img width="4162" height="4380" width_o="4162" height_o="4380" data-src="https://freight.cargo.site/t/original/i/cb21e789e0560012448d3c15e7a86860ce912228cf2daf31dd0f61ad45977319/portfolio-converse-schuh-2-01.jpg" data-mid="157674914" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/cb21e789e0560012448d3c15e7a86860ce912228cf2daf31dd0f61ad45977319/portfolio-converse-schuh-2-01.jpg" /> <img width="5264" height="2315" width_o="5264" height_o="2315" data-src="https://freight.cargo.site/t/original/i/853cbe03c7fb322fc1446fd9a91754f5575fc78eaaecc2b8b804eece914c852a/schuh-converse-portfolio-02.jpg" data-mid="157791577" border="0" src="https://freight.cargo.site/w/1000/i/853cbe03c7fb322fc1446fd9a91754f5575fc78eaaecc2b8b804eece914c852a/schuh-converse-portfolio-02.jpg" /><img width="8501" height="5153" width_o="8501" height_o="5153" data-src="https://freight.cargo.site/t/original/i/d3b49d474623724bb59b53e6beeccf0e418d60295a4f56e41c1bcea0df5d5b57/IG-for-schuh-x-Converse-x-LCC-14.jpg" data-mid="157792248" border="0" src="https://freight.cargo.site/w/1000/i/d3b49d474623724bb59b53e6beeccf0e418d60295a4f56e41c1bcea0df5d5b57/IG-for-schuh-x-Converse-x-LCC-14.jpg" /> <img width="3582" height="3507" width_o="3582" height_o="3507" data-src="https://freight.cargo.site/t/original/i/43871342de3d05b35805999a37f79b27e89d613afc930294b0c3ac41e7808a97/schuh-converse-portfolio-03.jpg" data-mid="157791455" border="0" src="https://freight.cargo.site/w/1000/i/43871342de3d05b35805999a37f79b27e89d613afc930294b0c3ac41e7808a97/schuh-converse-portfolio-03.jpg" /> <img width="2307" height="3076" width_o="2307" height_o="3076" data-src="https://freight.cargo.site/t/original/i/bab7e4674a89c8ff0307568a8dc31c79f35d899add015434656abf745d17c854/schuh-converse-portfolio-04.jpg" data-mid="157791128" border="0" src="https://freight.cargo.site/w/1000/i/bab7e4674a89c8ff0307568a8dc31c79f35d899add015434656abf745d17c854/schuh-converse-portfolio-04.jpg" /> Video credits - Sanjida (@merhamedia) &lt; &nbsp; &nbsp;&nbsp; &gt; https://iamshreyachatterjee.com/Girl-Talk-Co Sat, 09 Jul 2022 11:25:51 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/Girl-Talk-Co Girl Talk Co. Created by two women with a mutual passion for the female sisterhood, Girltalk_co is a fun space curating and showcasing work done by female creatives, entrepreneurs, artists and makers. The page is envisioned as a platform to discuss stories; find inspiration, motivation and advice; connect on shared experiences and network. We aspire to add a little humor and lots of inspiration and warmth to everyone’s day through this fun space.Check out the platform: @girltalk_co Team - Arashitaa S and Shreya Chatterjee Branding and Identity Design Marketing and Campaign Year 2020 (live project) &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="1912" height="1914" width_o="1912" height_o="1914" data-src="https://freight.cargo.site/t/original/i/127afaa21a5f13f3c6c582d04986cf570282d57d812350c6c03f49f1c98d3f1b/GT-STICKER.png" data-mid="147612340" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/127afaa21a5f13f3c6c582d04986cf570282d57d812350c6c03f49f1c98d3f1b/GT-STICKER.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9a76e57219ee2f762af8082fb58aefa6666cc5a96bfc5a49403e17fadacb801a/Frame-51.jpg" data-mid="147612784" border="0" src="https://freight.cargo.site/w/1000/i/9a76e57219ee2f762af8082fb58aefa6666cc5a96bfc5a49403e17fadacb801a/Frame-51.jpg" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/aad6f98a4f485c27144c08796143e2c3bed402e73efecd7cee05e2728cb55ecc/Frame-31.jpg" data-mid="147612614" border="0" src="https://freight.cargo.site/w/1000/i/aad6f98a4f485c27144c08796143e2c3bed402e73efecd7cee05e2728cb55ecc/Frame-31.jpg" /> <img width="556" height="556" width_o="556" height_o="556" data-src="https://freight.cargo.site/t/original/i/7343b833742875a4e7412ce2d3caf1d4d74fa54acb68bef7d1e43134f6b0b89f/Frame-29.jpg" data-mid="147611836" border="0" data-scale="100" src="https://freight.cargo.site/w/556/i/7343b833742875a4e7412ce2d3caf1d4d74fa54acb68bef7d1e43134f6b0b89f/Frame-29.jpg" /> <img width="3792" height="2150" width_o="3792" height_o="2150" data-src="https://freight.cargo.site/t/original/i/51806cb08c5268b8565aab4c829e589430fcd73778000ece3aaa12552d04e0fc/5657595-01.jpg" data-mid="147611773" border="0" src="https://freight.cargo.site/w/1000/i/51806cb08c5268b8565aab4c829e589430fcd73778000ece3aaa12552d04e0fc/5657595-01.jpg" /> <img width="3392" height="735" width_o="3392" height_o="735" data-src="https://freight.cargo.site/t/original/i/e465d489620a3ea47f794f018815ee5a97795d902939d7d7098a3587600b33e5/Frame-513.jpg" data-mid="147957662" border="0" src="https://freight.cargo.site/w/1000/i/e465d489620a3ea47f794f018815ee5a97795d902939d7d7098a3587600b33e5/Frame-513.jpg" /> <img width="1748" height="965" width_o="1748" height_o="965" data-src="https://freight.cargo.site/t/original/i/4dfa50f176ea8673a77326ecc879c323a674db157bfcda4a018bebce67f8623e/colour-GIRL-TALK-02.jpg" data-mid="152350794" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/4dfa50f176ea8673a77326ecc879c323a674db157bfcda4a018bebce67f8623e/colour-GIRL-TALK-02.jpg" /> <img width="3792" height="2284" width_o="3792" height_o="2284" data-src="https://freight.cargo.site/t/original/i/679ded0ed0e49be1a5953d97c6f11a23961d71e83e0c86ba252bf7c7f0846df2/5657595-Recovered-05.jpg" data-mid="147745879" border="0" src="https://freight.cargo.site/w/1000/i/679ded0ed0e49be1a5953d97c6f11a23961d71e83e0c86ba252bf7c7f0846df2/5657595-Recovered-05.jpg" /> <img width="2236" height="1496" width_o="2236" height_o="1496" data-src="https://freight.cargo.site/t/original/i/cafe61c1cc0f127b461a0d41a708d2894b0b09510ba77e017e1913fdec13203a/GIRL-TALK-01.jpg" data-mid="147620522" border="0" src="https://freight.cargo.site/w/1000/i/cafe61c1cc0f127b461a0d41a708d2894b0b09510ba77e017e1913fdec13203a/GIRL-TALK-01.jpg" /> <img width="3792" height="2150" width_o="3792" height_o="2150" data-src="https://freight.cargo.site/t/original/i/d615294384ce37c766b6ca68c6fda09742b8c5421b7b99c2db4c2aa9f982b9b7/gtt-03.jpg" data-mid="147623944" border="0" src="https://freight.cargo.site/w/1000/i/d615294384ce37c766b6ca68c6fda09742b8c5421b7b99c2db4c2aa9f982b9b7/gtt-03.jpg" /> For more, visit @girltalk_co&lt;&nbsp; &nbsp; &nbsp; &gt; &nbsp; https://iamshreyachatterjee.com/Ehsaas-Organic-Chai Mon, 08 Aug 2022 10:59:26 +0000 Shreya Chatterjee https://iamshreyachatterjee.com/Ehsaas-Organic-Chai Ehsaas Organic Chai Ehsaas is the feeling of ultimate pleasure that a true tea-lover craves and derives from a fragrant cup of refreshing chai (tea). Available in organic Hibiscus and Chamomile flavours, Ehsaas isn’t just a tea for your health but it’s a brew for your soul too.&nbsp; Branding and Identity DesignIllustration and Packaging Design Art Direction Year 2022&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="1644" height="1610" width_o="1644" height_o="1610" data-src="https://freight.cargo.site/t/original/i/b3f018d81681ff31d64f0ff0d2a780118dcffa7116765857942270edc9a406f3/Untitled_Artwork-29.gif" data-mid="149914353" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/b3f018d81681ff31d64f0ff0d2a780118dcffa7116765857942270edc9a406f3/Untitled_Artwork-29.gif" /> <img width="2695" height="1590" width_o="2695" height_o="1590" data-src="https://freight.cargo.site/t/original/i/4bf80cb234f5af7395e57ed376db9c227ea7ea6a35fb347cb620aeaba7c926bd/Untitled-3-03.jpg" data-mid="149886227" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4bf80cb234f5af7395e57ed376db9c227ea7ea6a35fb347cb620aeaba7c926bd/Untitled-3-03.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/9a34f3e339f77c4f7a37a4db29feee23bc4b91c13744a21e88a961ed25aab197/Untitled_Artwork-224.jpg" data-mid="149888975" border="0" src="https://freight.cargo.site/w/1000/i/9a34f3e339f77c4f7a37a4db29feee23bc4b91c13744a21e88a961ed25aab197/Untitled_Artwork-224.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/eef2b5e4899f1cf779e03469e610b9d762d828bda6db27dd7e69930a24906c80/ehsaas-hibiscus.jpg" data-mid="149874196" border="0" src="https://freight.cargo.site/w/1000/i/eef2b5e4899f1cf779e03469e610b9d762d828bda6db27dd7e69930a24906c80/ehsaas-hibiscus.jpg" /> <img width="2999" height="1323" width_o="2999" height_o="1323" data-src="https://freight.cargo.site/t/original/i/dfd8e5bf998afc7497b80263c292ecb55056d3b395ab3df96ba1fd33784e9796/ehsaas-05.jpg" data-mid="149911581" border="0" src="https://freight.cargo.site/w/1000/i/dfd8e5bf998afc7497b80263c292ecb55056d3b395ab3df96ba1fd33784e9796/ehsaas-05.jpg" /> <img width="6963" height="1446" width_o="6963" height_o="1446" data-src="https://freight.cargo.site/t/original/i/6127afd2f0c8563de58b359f85caafbc97b7e7642ccb673b7aeda5d9dfcd4ea8/ehsaas-2-08.jpg" data-mid="149928207" border="0" src="https://freight.cargo.site/w/1000/i/6127afd2f0c8563de58b359f85caafbc97b7e7642ccb673b7aeda5d9dfcd4ea8/ehsaas-2-08.jpg" /> <img width="2695" height="1590" width_o="2695" height_o="1590" data-src="https://freight.cargo.site/t/original/i/a3a8759b4edd6efa8fbc09e67c20297233337899f7d5b41b32aeaf9a4d21fe31/ehsaas-04.jpg" data-mid="149907583" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a3a8759b4edd6efa8fbc09e67c20297233337899f7d5b41b32aeaf9a4d21fe31/ehsaas-04.jpg" /> <img width="3383" height="2480" width_o="3383" height_o="2480" data-src="https://freight.cargo.site/t/original/i/683e4563804a941b138e2ebe97bdf6ab90102430c2c6411a5391cd60e4030810/Untitled_Artwork-228.jpg" data-mid="149900536" border="0" src="https://freight.cargo.site/w/1000/i/683e4563804a941b138e2ebe97bdf6ab90102430c2c6411a5391cd60e4030810/Untitled_Artwork-228.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/3874f1413e4d17ec350420fdb75fe4a88f5757fae99024891ee9f526fceafcaa/chamomile-03-TEA-SET-copy-2.jpg" data-mid="149900514" border="0" src="https://freight.cargo.site/w/1000/i/3874f1413e4d17ec350420fdb75fe4a88f5757fae99024891ee9f526fceafcaa/chamomile-03-TEA-SET-copy-2.jpg" /> <img width="2999" height="1324" width_o="2999" height_o="1324" data-src="https://freight.cargo.site/t/original/i/d409ff43f08e0a84fee78b567794cb2be038737e0f841469d70a8ef7b936c0a8/ehsaas-07.jpg" data-mid="149911522" border="0" src="https://freight.cargo.site/w/1000/i/d409ff43f08e0a84fee78b567794cb2be038737e0f841469d70a8ef7b936c0a8/ehsaas-07.jpg" /> <img width="5509" height="2586" width_o="5509" height_o="2586" data-src="https://freight.cargo.site/t/original/i/8f61fb9b4a358b071a143e5f0b200b7e8dbc02bc7a9b1fb6cfe6fbf730415c2f/ehsaas-bts-10.jpg" data-mid="150057163" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8f61fb9b4a358b071a143e5f0b200b7e8dbc02bc7a9b1fb6cfe6fbf730415c2f/ehsaas-bts-10.jpg" /> &lt;&nbsp; &nbsp; &nbsp; &gt; &lt; &nbsp; &nbsp;&nbsp; &gt;