Sun Verve - The Dawn of a New Brand

Sun Verve is a youthful and radical (futuristic and fictitious) brand that combines fashion along with solar power by designing lifestyle and fashion accessories not just for humans but for their bestfriends too. It was born from the ideology of changing the way people view fashion. Sun Verve’s products range from sunglasses, caps, wristbands to dog collars - all fitted with solar panels that can charge mobiles and earpods. That’s right, the future is here!

Brand Identity and Visual Design
Copywriting and Art Direction
Advertising and Marketing

Project Year 2022  



#BehindTheScenes of Sun Verve

For my first classroom project at UAL, I conducted customer discovery to build a strong brand for Sun Verve. I hand-picked and reached out to a target audience of 22 individuals, aged 18-45, living in sunny cities globally – potential Sun Verve customers. Their feedback, gathered through surveys, informed every design decision.

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© Shreya Chatterjee 2024