Chkpa, a hummus brand with a bright and cheeky spirit, was ready to stand out from the sea of beige tubs. Fun, energetic and full of colour, Chkpa wanted an identity that matched its flavour and attitude. As a designer drawn to brands that aren’t afraid to be bold, I was excited to help bring that vision to life. Each tub is designed to shout joy and playfulness from the shelf, drawing in anyone who believes food should be as fun as it is delicious.